Your work is good. The culture around you just reads it differently. I help you close that gap.
Your work is strong, but it does not bring you the visibility and recognition it deserves.
You have never lived or studied in the West, but your company and colleagues are Western.
No one ever taught you this was a skill. You assumed that good work would be noticed.
How to write to an American manager: clear, warm, direct, and still you. A free 5-step guide for the small message that somehow became a long paragraph before you got to the point.
Everything I do follows the same three steps: decode the rule, adapt without losing yourself, and move.
Something happened at work and you can't tell if it was you, them, or culture. The Decoder walks you through it in three steps: name the moment, decode the rule behind it, then choose your move and hold it when it feels uncomfortable.
I'm building it now.
Five weeks. Eight people. You bring real situations from your own work, and we decode them together.
Each week: one hour with me, and one hour with a guest who knows a Western workplace culture from the inside. You also look at your own culture, because that is where the rules you carry come from.
You leave with the Decoder method, practised on your own cases, and recordings to come back to.
See how the five weeks work →Enrolment opens in January 2027.
Bring me one situation you can't read. A meeting that went cold. An email you don't know how to answer. Feedback that doesn't add up. We look at it together, name the rule, and find a move that still sounds like you.
It's free.
Career specialist for non-Western professionals.
For more than 18 years, I built my career helping people make their dreams come true: getting into the top universities in the world, winning full scholarships, and understanding cultures they had only read about or seen on screen. I was good at it, too. Country coordinator, European trainer for new advisers, one of the 15% of advisers in a global network of 400 to reach senior status, and recipient of the Honorary Ambassador Award. But somewhere between writing the same monthly reports and missing yet another chance to build something I truly cared about, I realised I was building someone else's dream, not my own. So I left to work directly with clients.
My work has always centred on the same passion: helping people reach their goals and their full potential. I would love my app and my program to reach users all over the world, but what I truly enjoy are 1:1 conversations. I see people's faces light up, their attitude towards opportunities changes, and they leave with a plan and a next step. The teacher in me smiles every time.
These days, I offer the same support to professionals working across cultures. I was one of them, and I know the frustration, the surprise and the disappointment first-hand. I also know that you can navigate complex cultural systems and build a successful global career, especially if you work in a Western-led workplace.
I like mornings with my son, freedom, learning about new cultures, and following whatever seems interesting now instead of postponing it until I have time. I dislike scheduled meetings where I'm only there to nod, posts that make a topic much more complicated than it is, and AI trainings that promise more than they deliver.
One rule nobody explains, every two weeks. A real moment from work, what was really going on, and what you can do next time.
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I had the experience. I had the results. But I still started meetings by apologizing for how I spoke. What I lacked wasn't talent or ambition. It was cultural fluency. Learning how to communicate and lead with confidence changed the way I saw myself and the way others responded to me.
A free 30-minute conversation. Tell me where things feel harder than they should, about the boss you can't quite read, the meetings where your voice gets lost, the sense that everyone knows a rulebook you never got. We'll make sense of it together, and you'll walk away with at least one rule you didn't have before.
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biljanatasetovikj@gmail.com
Some of this work happens with teams where people come from different countries. I take on one or two company clients at a time, and I start by finding where the friction actually sits.
How I work with companies